Join us in a collaborative exploration of cutting-edge insights and advancements that are shaping
the landscape of artificial intelligence in contemporary professional domains

About Conference

BMDA conferences stand as pivotal gatherings of international significance, strategically designed to foster collaboration across the domains of management, business development, and innovation. These distinguished events serve as a platform for thought leaders, industry experts, and innovators to convene and exchange insights, shaping the future landscape of these dynamic fields. Engage with excellence at BMDA conferences, where global collaboration meets professional advancement.

This year, BMDA extends a cordial invitation to assemble and collectively delve into the forefront of AI implementation best practices across diverse sectors, including management, strategy, leadership, finance, and beyond. In its 22nd Annual Conference, BMDA presents a compelling theme: „MASTERING THE FUTURE: AI IMPACT ON BUSINESS MODELS AND PRACTICE.”

The seamless integration of artificial intelligence into our daily lives, spanning academic studies, production, managerial processes, and even culinary pursuits such as recipe composition based on refrigerator contents, was initially met with enthusiasm rather than controversy. The evolving atmosphere transitioned from joy and curiosity to concerns about potential job displacement and ethical considerations. Artificial intelligence has become an integral part of our existence, and the responsibility now lies with us to ensure its integration is both beneficial and effectively controlled, striking a balance between harnessing its potential advantages and mitigating potential risks.

The Conference targets inquisitive managers actively engaged in navigating organizational changes spurred by the widespread adoption of AI tools.

Why participate?

The transformative influence of AI extends beyond mere optimization and efficiency enhancements, impacting management practices across diverse industries. The paradigm shift necessitates a comprehensive reevaluation and redefinition of company strategy, business and operational models, organizational structure, HR practices, and IT policies. In this era of continual AI-driven change, readiness to lead teams through such evolution is a critical consideration for every manager, irrespective of industry or organizational role. While AI’s transformative potential is already evident, the ultimate endpoint, if any, remains uncertain. We extend an invitation to glean insights from the experiences of others, engage in thoughtful reflections, and share your own perspectives within a community of seasoned experts and practitioners.


Early birds (till 15.03.2024)

BMDA members 390 EUR

Others 490 EUR

Stage II

BMDA members 490 EUR

Others 590 EUR

There is an extra discount for 2nd and each subsequent person from the same institution/company: 50 EUR

Organizer – BMDA

BMDA (Baltic Management Development Association) is an international managerial association that brings together representatives from universities, businesses, and other institutions first of all from the Baltic Sea region, but also from areas far beyond that – other European countries, America, Africa, Asia. Its primary goal is to promote collaboration in the fields of management, business development, and innovation in the region through the organization of conferences, seminars, and research projects. The BMDA association serves as a platform for the exchange of knowledge and experiences and supports the development of international relations in the field of management.

Host – Collegium Prometricum

Collegium Prometricum is a business school of the Prometriq Academy of Management in Sopot, established in 1998. Collegium Prometricum supports leaders in becoming more and more perfect managers. We offer MBA postgraduate studies in cooperation with the best universities. The international rank of our programs is confirmed by the validation of Cambridge Valid Business School and Porto Business School (AMBA, AACSB, EQUIS accreditations). We use textbooks and tests from the renowned McGraw Hill publisher. Classes are conducted 95% online, in real time, by experienced lecturers and practitioners. On-site sessions are held on university campuses in Sopot and Cambridge. We are a member of ASPHER, BMDA and CEEMAN, which enables our students to gain experience and establish contacts in an international environment.


The European Solidarity Centre is a modern cultural institution that perpetuates the memory of our greatest civic success – the victory of Solidarity. It is not only a museum commemorating the Solidarity revolution and the collapse of communism in Europe, but also an educational center, a research and study center, an archive, a library, and a médiathèque. The ECS building also houses the office of President Lech Wałęsa, the first leader of Solidarity. Just as important, it is a public space, a meeting place for citizens who feel responsible for the development of democracy, and a zone for practicing solidarity and citizenship.

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Keynote TOPICS

  • Examples of key changes in business models and operational aspects related to the widespread availability of AI and trends in this area

  • New managerial skills resulting from the emergence of AI tools

  • Practical managerial solutions improving business operations with the use of AI

  • Modifications to MBA programs and other managerial courses considering changes due to the emergence and prevalence of AI tools

  • Examples of teaching methods developing new managerial skills

  • Examples of AI application in business education


  • AI and business strategy

  • AI and modification and improvement of processes

  • AI and marketing

  • AI and human resources

  • AI change management


The event has been granted the Honorary Patronages of the Mayor of Gdańsk, Marshal of the Pomorskie Voivodeship and the Mayor of Gdynia.


Dr. Dipak C. Jain is the Co-Chair of Academic Council of China Europe International Business School (CEIBS) Social Security and Aging Finance Institute. He is also Professor of Marketing at CEIBS.

Dr. Jain was the President (European) at CEIBS from 2017 to 2022. Prior to being named as President (European) at CEIBS, he served from 2014 to 2017 as the Director of Sasin Graduate Institute of Business Administration of Chulalongkorn University (Thailand). He also served from 2011 to 2013 as Dean of INSEAD, an international business school with campuses in France, Singapore and Abu Dhabi. Before joining INSEAD, Dr. Jain was the Dean of Northwestern University’s Kellogg School of Management from 2001 to 2009, and the Associate Dean of Academic Affairs from 1996 to 2001. In recognition of his many scholarly achievements and outstanding teaching, he also was named in 1994 the Sandy and Morton Goldman Professor of Entrepreneurial Studies and Professor of Marketing at Kellogg, whose Marketing Department he joined as a faculty member in 1986.

Dr. Jain’s academic career began as a student in Tezpur (Assam) India. He earned his bachelor’s degree in mathematics and statistics (1976) and his master’s degree in mathematical statistics (1978) from Gauhati University (Assam), where he taught for four years before enrolling in the Ph.D. program at the University of Texas (Dallas, USA). He completed his Ph.D. in Marketing in 1986.

An award-winning scholar in his own right, Dr. Jain has published around 70 articles in leading academic journals and has earned the prestigious John D.C. Little Best Paper Award. Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.

Dr. Jain has served as the Marketing Departmental Editor for the journal Management Science, the area editor for Marketing Science and associate editor for the Journal of Business and Economic Statistics. He was also a former member of the editorial board of the Journal of Marketing Research.

Dipak Jain’s board service also has earned him distinction. He has served as an Independent Director on Boards of John Deere & Company (USA) and Reliance Industries (India). He was also
a former director at United Airlines (USA), Hartmarx Corporation (USA), Peoples Energy (USA), Northern Trust Corporation (USA) and Global Logistics Properties (Singapore).
In addition, he has served as a consultant to many firms, including Microsoft, Novartis, American Express, Sony, Nissan, Eli Lilly and Company, and Hyatt International.

Kamel is a Professor of Management and Dean of the School of Business at The American University in Cairo. Previously, he served as the university vice president for information management. Before joining the university, he was the director of the Regional Information Technology Institute and managed the training department of the Cabinet of Egypt Information and Decision Support Center.

He is the Vice-Chair––Chair-Elect of the board of directors of AACSB International (United States) and Deputy Chair of the Global Alliance in Management Education-CEMS (France). He serves on the boards of the Central Bank of Egypt, Raya Holding for Financial Investments, and Education for Employment Egypt. He is a member of the Egypt-U.S. Business Council and the Egyptian Center for Economic Studies and a founding member of the Internet Society of Egypt. He served as the president of the board of governors of the American Chamber of Commerce in Egypt. He co-chaired the board of stewards of the African Women Entrepreneurship Cooperative. He served on the international board of the Association of MBAs and the Business Graduate Association (UK). He served on the boards of the Egyptian American Enterprise Fund and the Commercial International Bank. His teaching and research interests include digital transformation, IT transfer to emerging economies, decision support systems, and entrepreneurship, with over 300 academic and business articles and chapters and three edited books. He is the author of a book titled “Leading Change in Challenging Times: Lessons of Disruption and Innovation from Egypt – Thoughts, Observations, and Reflections” and the NileView article series.

Kamel is an Eisenhower Fellow and a Center for Global Enterprise Fellow. He holds a Ph.D. in information systems from the London School of Economics, an MBA, an M.A. in Islamic Art and Architecture, and a B.A. in business administration from The American University in Cairo.

– Virginijus Kundrotas is Certified Adizes Associate for Organizational Transformation and Change and Head of Adizes Institute for Lithuania. He is Doctor of Social Sciences (Education), Dean of Adizes Graduate School (USA). Virginijus Kundrotas delivers trainings and consults various organizations around the World on Change Management, Organizational transformation, Leadership, Business Ethics and Corporate Responsibility. He also coaches managers of various business and non-profit organizations. His extensive practical experiences and practice of managing organizations as well as deep theoretical knowledge of various management methodologies and approaches, makes him easy understandable and very well accepted among CEOs and other managers within companies.
He is also the Honorary President of the Baltic Management Development Association (BMDA), Vice-president of International Association for Management Development in Dynamic Societies (CEEMAN); Member of Editorial Board of Baltic Journal of Management (UK), International Journal Theoretical and Practical Aspects of Management (Russia), member of International Scientific Committee of the EDUNIVERSAL – Official selection of World Business Schools (France), Member of the Board of Trustees of Almaty Management University (Kazakhstan) and International Business School of Kazan (Russia). He also serves as the Board member for Lithuanian Free Market Institute, VilNews on-line magazine and number of other institutions.
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Iryna is Doctor of Economics, МВА graduate and president of the MIM Business School, Vice President of BMDA, member of the board of directors of the Polish-Ukrainian sisterhood program of the Kulczyk Foundation, head of consulting projects for foreign and Ukrainian companies.

She acted as an expert of the International Education Fund (ETF) on the problems of assessing the needs of business education in the countries of Central and Eastern Europe. Member of the Scientific and Methodological Commission for Management of the Ministry of Education and Culture of Ukraine

Under the leadership of Iryna Tykhomyrova, MIM became a regional educational hub and established itself as a platform for dialogue between business, civil society and state structures. Since the Russian invasion in 2022, the Business School continues its work in full, implementing international and all-Ukrainian socially significant projects.

Graduated from specialized programs: Catholic University of Leuven (Belgium), Central European University (Hungary), International Management Teachers Academy (Slovenia).

– President of Collegium Prometricum and Prometriq Academy of Management in Sopot.
Graduate of the University of Gdansk, the MBA program of the University of Strathclyde in Glasgow, the Medical University of Lodz (doctoral dissertation) and courses including: Stanford University “Principles of Economics”, Duke University “The Challenges of Global Health”, University of Copenhagen “An Introduction to Global Health”, Johns Hopkins University “Systems Thinking in Public Health”, CEESTAHC “Pricing and Health Technology Assessment”, CMJ “Standards for Hospital Accreditation”, Price Waterhouse “Diagnostic Tool and Techniques for Consultants”.
Between 1996 and 2009, manager of dozens of restructuring projects of the largest companies operating in Poland, including IT projects (SAP/Business Objects, Oracle, IBM/Cognos). Specialist in strategy development and implementation (author of the textbook “Practical Application of the Balanced Scorecard Method”) and business process modeling and measurement (author of the textbook “Business Process Controlling”). From 2010 to 2020, manager of research and consulting projects for the health sector, including those on medical controlling (80 hospitals) and Polish National Health Program (3 projects).
Guest academic lecturer (Warsaw Economic University, Gdańsk University, ,SWPS University, Gdańsk Medical University, Łódź Medical University, Wrocław Economic University). Honored as “Lecturer of the Year” by the Institute for International Research.

– Corporate book publishing and communications professional. Publisher of Leader As Healer, winner of the Business Book Awards 2023. ‘Words and ideas can change the world.’

Alec’s role in LID is to identify frontier thinking that together we can fuse into successful book projects. I work with authors to see original ideas transformed into a final product. Successful book projects lead to fresh conversations growing around the author or the brand the author is associated with. A book can have a significant impact on how your target audience thinks, behaves and makes decisions.

Alec scans the book publishing horizon for cutting-edge thinking with a potential to appeal to a broader audience. A strong team player with a keen eye for commercial opportunities, he is instrumental in bringing new authors into the LID family.

Alec understands authors’ needs and the market; he knows how to create the right type of chemistry in a project to produce maximum impact in business outcome and reputation building. Alec is fluent in English, Russian and French.


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About – Team – LID Publishing

Alec Egan | LinkedIn

– is currently an advisor at Porto Business School in Portugal, where he has been Dean for the past 8 years, and Chairman of the Board of ISM in Lithuania. In addition, he is member of: the International Advisory Council of FDC, Brazil; the International Corporate Advisory Board of Kozminski University in Warsaw, Poland; the Programme Accreditation Board of the EFMD; and the Steering Committee of EFMD’s BSIS (Business School Impact System).

Prior to his deanship in Porto, he served as the Founding Dean of the Graduate School of Business at Nazarbayev University in Astana, Kazakhstan, a school set up and run in strategic collaboration with the Fuqua School of Business at Duke University in the US.  Earlier positions included: Dean of Tias Business School, Tilburg University, in the Netherlands; Dean of Deusto Business School in Bilbao, Spain; full professor at the School of Economics and Management, Tilburg University; MBA Director at Nyenrode University, Netherlands; assistant professor at IESE, and researcher at Harvard Business School.

His professional experience also included executive education, research, and consulting projects for European, American, and Asian organizations. He coordinated/ participated in several projects of the European Commission and taught in executive programs of IESE, INSEAD, London Business School, MIT Sloan, Purdue University, and Solvay Brussels. Prior to his academic career, he worked five years at Texas Instruments.

His interests include Management of Technology and Innovation. His work has been published in academic journals, books, and conference proceedings, e.g., Journal of Marketing, Journal of IT, European Journal of IS, MIT Press, Wiley, ICIS.  

Prof. O’Callaghan holds the degrees of Doctor of Business Administration, Harvard Business School, Harvard University; MBA, IESE Business School; BSc and MSc Telecom Engineer, UPC Technical University, Barcelona. His education also included several courses at MIT, and ESCP Paris.



If you have any questions, do not hesitate to contact us:

Agnieszka Kaperczak
Conference Coordinator
+48 698 101 798

Become a Partner

As our General Partner, you will receive: 

  1.  The title of Principal Partner of the conference
  2.  Logo or banner prominently displayed in high-visibility areas, including
  •  conference website
  •  social media – conference updates on Facebook and LinkedIn,
  •  invitations and conference programs
  •  materials distributed to media patrons
  1.  Logo displayed on screen at the beginning of every session.
  2.  Placement of 2 roll-ups and/or advertising wall in strategic locations, for example on the podium, or behind the speakers
  3.  Distribution of partner materials to participants after the conference.
  4.  Acknowledgement at the opening of conference.
  5.  Complimentary conference passes for your company representatives
  6.  Chance to present as a speaker with the right to propose a keynote speaker
  7.  Exhibition stand in a prime location
  8. The opportunity to send partner materials to individuals interested in accessing conference recordings


As our Partner, you will receive:

  1. The title of Partner of the conference
  2.  Placement of your logo in the following locations:
  •  conference website
  •  social media – conference updates on Facebook and LinkedIn
  •  invitations and folder
  •  materials provided to media patrons
  1.  Placement of 1 roll-up
  2.  Acknowledgement at the opening of conference
  3.  Free participation in the conference for 2 representatives of your company
  4.  Speech at the conference as a panelist
  5.  Exhibition stand

We look forward to collaborating with your company to create
a tailored partnership package that aligns with your goals and enhances your impact on industry development, shaping business strategies and implementing innovative solutions amongst entrepreneurial and academic society.

Please feel free to contact us for further details
or to discuss specific preferences.

Agnieszka Kaperczak

BMDA Conference Coordinator  +48 698 101 798

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