22nd ANNUAL BMDA CONFERENCE GDAŃSK POLAND 25-26 of APRIL 2024

MASTERING THE FUTURE: AI IMPACT ON BUSINESS MODELS AND PRACTICE

Join us in a collaborative exploration of cutting-edge insights and advancements that are shaping
the landscape of artificial intelligence in contemporary professional domains

About Conference

BMDA conferences stand as pivotal gatherings of international significance, strategically designed to foster collaboration across the domains of management, business development, and innovation. These distinguished events serve as a platform for thought leaders, industry experts, and innovators to convene and exchange insights, shaping the future landscape of these dynamic fields. Engage with excellence at BMDA conferences, where global collaboration meets professional advancement.

This year, BMDA extends a cordial invitation to assemble and collectively delve into the forefront of AI implementation best practices across diverse sectors, including management, strategy, leadership, finance, and beyond. In its 22nd Annual Conference, BMDA presents a compelling theme: „MASTERING THE FUTURE: AI IMPACT ON BUSINESS MODELS AND PRACTICE.”

The seamless integration of artificial intelligence into our daily lives, spanning academic studies, production, managerial processes, and even culinary pursuits such as recipe composition based on refrigerator contents, was initially met with enthusiasm rather than controversy. The evolving atmosphere transitioned from joy and curiosity to concerns about potential job displacement and ethical considerations. Artificial intelligence has become an integral part of our existence, and the responsibility now lies with us to ensure its integration is both beneficial and effectively controlled, striking a balance between harnessing its potential advantages and mitigating potential risks.

The Conference targets inquisitive managers actively engaged in navigating organizational changes spurred by the widespread adoption of AI tools.

Why participate?

The transformative influence of AI extends beyond mere optimization and efficiency enhancements, impacting management practices across diverse industries. The paradigm shift necessitates a comprehensive reevaluation and redefinition of company strategy, business and operational models, organizational structure, HR practices, and IT policies. In this era of continual AI-driven change, readiness to lead teams through such evolution is a critical consideration for every manager, irrespective of industry or organizational role. While AI’s transformative potential is already evident, the ultimate endpoint, if any, remains uncertain. We extend an invitation to glean insights from the experiences of others, engage in thoughtful reflections, and share your own perspectives within a community of seasoned experts and practitioners.

TICKETS

Early birds (till 31.03.2024)

BMDA members 390 EUR

Others 490 EUR

Stage II

BMDA members 490 EUR

Others 590 EUR

There is an extra discount for 2nd and each subsequent person from the same institution/company: 50 EUR

Organizer – BMDA

BMDA (Baltic Management Development Association) is an international managerial association that brings together representatives from universities, businesses, and other institutions first of all from the Baltic Sea region, but also from areas far beyond that – other European countries, America, Africa, Asia. Its primary goal is to promote collaboration in the fields of management, business development, and innovation in the region through the organization of conferences, seminars, and research projects. The BMDA association serves as a platform for the exchange of knowledge and experiences and supports the development of international relations in the field of management.

Host – Collegium Prometricum

Collegium Prometricum is a business school of the Prometriq Academy of Management in Sopot, established in 1998. Collegium Prometricum supports leaders in becoming more and more perfect managers. We offer MBA postgraduate studies in cooperation with the best universities. The international rank of our programs is confirmed by the validation of Cambridge Valid Business School and Porto Business School (AMBA, AACSB, EFMD accreditations). We use textbooks and tests from the renowned McGraw Hill publisher. Classes are conducted 80% online, in real time, by experienced lecturers and practitioners. On-site sessions are held on university campuses in Sopot and Cambridge. We are a member of ASPHER, BMDA and CEEMAN, which enables our students to gain experience and establish contacts in an international environment.

VENUE

The European Solidarity Centre is a modern cultural institution that perpetuates the memory of our greatest civic success – the victory of Solidarity. It is not only a museum commemorating the Solidarity revolution and the collapse of communism in Europe, but also an educational center, a research and study center, an archive, a library, and a médiathèque. The ECS building also houses the office of President Lech Wałęsa, the first leader of Solidarity. Just as important, it is a public space, a meeting place for citizens who feel responsible for the development of democracy, and a zone for practicing solidarity and citizenship.

Copywrite from https://ecs.gda.pl

Business School Roundtable

(on the second day of the conference, April 26, after lunch)

We invite representatives of business schools present at the conference to a debate with the participation of institutions accrediting MBA programs and schools (including AMBA, AACSB and EFMD), relating to the issue:

How to develop, monitor and accredit the quality of business education in the context of the widespread presence of AI both as a tool supporting business decision-making , as well as streamlining the processes: business teaching, monitoring and evaluation of study results?

Find out how others are developing in the age of AI and don’t be left behind.

Keynote TOPICS

Examples of key changes in business models and operational aspects related to the widespread availability of AI and trends in this area
New managerial skills resulting from the emergence of AI tools
Practical managerial solutions improving business operations with the use of AI
Modifications to MBA programs and other managerial courses considering changes due to the emergence and prevalence of AI tools
Examples of teaching methods developing new managerial skills
Examples of AI application in business education

Panel TOPICS

AI and business strategy
AI and modification and improvement of processes
AI and marketing
AI and human resources
AI change management

Tarmo Koppel

is a member of the faculty at the business school of Tallinn University of Technology. He earned his doctorate in business administration from the same school (2019). Later he worked at the AI Institute of the University of South Carolina doing post-doctoral studies on virtual assistants and recommendation systems (2021). He also was a short term scholar at the Insight institute of the business school of Georgia State University, which was specialized in machine learning and advanced data analytics (2022).

Tarmo’s current research includes AI applications in business, namely virtual assistants, large language models and decision support systems. Tarmo and his students are focused on integrating AI into business processes by combining generative AI (large language models) with rule-based AI, using Business Process Management models. His previous work has also tackled productivity enhancement, smart workplaces, sensor networks, Internet of things (IoT), health and safety monitoring and risk management.

His teaching activities has included lecturing the following courses: Digital transformation; Digital ecosystem; Software technologies; Artificial Intelligence Tools for Optimizing Enterprise Work Processes during Digital Transformation; Implementation of artificial intelligence in sectors of economy; Foundations of Artificial Intelligence.

Tarmo’s science communication and organizational activities include the following:

* Member of the AAAI – Association for the Advancement of Artificial Intelligence https://aaai.org/

* Manager of Business AI club of Estonia http://tehisaru.ee/business-ai-club/

* AI in BUSINESS, Chair of the organizing committee, Scientific workshop on business implications of artificial intelligence (in 2022, 2023) http://aibus.eu/ai-business-2023/

* Member of the organizing committee for the Workshop on AI for credible elections, within the AAAI Conference on Artificial Intelligence and the NeurIPS conference (in 2023, 2023, 2024) https://sites.google.com/view/aielections

Prof. Soumodip Sarkar

Prof. Soumodip Sarkar’s career spans nearly three decades and is marked by his internationally recognized contributions to academia, entrepreneurship, and innovation. His work over the years reflects a blend of scholarly rigor, visionary leadership, and a deep commitment to fostering entrepreneurial ecosystems.

Holding a Masters and Ph.D. in Economics from Northeastern University, Boston, USA, Prof. Sarkar’s is a Full Professor at the University of Évora, Portugal, and a researcher at CEFAGE-UE. His tenure as Vice-Rector of the University of Évora (2018-2022) where he guided the university’s third mission where he led technology transfer and entrepreneurship promotion efforts, highlights his administrative acumen and leadership skills. His affiliation as a Fellow of the Asia Center at Harvard University since 2018 further amplifies his international stature.

In his current role as the Executive President of the Alentejo Science & Technology Park (PACT) since 2018, Prof. Sarkar has been pivotal in creating an innovation-driven environment and promoting investment in the region.

Prof. Sarkar’s research interests encompass innovation, more especially in relation to AI, entrepreneurship, and sustainability. His scholarly work, has been ublished in many high-impact journals, including California Management Review; R & D Management; Strategic Management Journal; Journal of Operations Management; IEEE-TEM; Government Information Quarterly, Regional Studies, Scientometrics, Journal of Business Venturing, Journal of Small Business Management, European Management Journal, Entrepreneurship & Regional Development, Technology Forecasting and Social Change, Journal of Business Research, Service Business, Sustainability, Journal of Cleaner Production, Journal of Knowledge Economy, European Journal of Innovation Management, Service Industries Journal, Trends in Food Science and Technology, Regional Science and Urban Economics, Energy Journal. Prof. Sarkar was included in the University of Stanford’s “World’s Top 2% Scientists list” in 2023. His authorship of four books on entrepreneurship and innovation, particularly “EntreSutra” published by Bloomsbury in 2019, marks him as a thought leader in these domains.

Prof. Sarkar’s teaching career is distinguished by his focus on entrepreneurship and innovation. His courses in the Ph.D. program at the University of Évora, including Entrepreneurship & Innovation, Theories of Management, and Start-uP Ph.D., reflect his commitment to nurturing the next generation of entrepreneurs and scholars. His role in pioneering entrepreneurship education in Portugal in the turn of the 21^st century, is a significant milestone in his career.

His academic leadership extends to his involvement in accreditation bodies, including the Lithuanian Science Council and the Portuguese University Evaluation Commission (A3ES). He is also an evaluator for the CEEMAN international accreditation board. He has successfully mentored 7 Ph.D. candidates, with 4 ongoing, and has been instrumental in guiding several post-doctoral researchers, many from abroad.

Prof. Sarkar’s influence transcends the confines of academia. As the scientific coordinator of Portugal’s Global Entrepreneurship Report (GEM) and a mentor in startup programs, he plays a crucial role in shaping the entrepreneurial landscape. His success in securing over 15 million euros for EU-based projects in the last four years underscores his expertise in project coordination and funding acquisition. He is also the coordination of multiple European Union and regional projects, including being the global coordinator of one Erasmus + project with Latin American Universities, and the global coordinator of two Interreg-Europe Projects, besides being a member of many others. He is also a widely sought after keynote speaker, having given talks all over the world, sharing his research insights with a broader audience. He also continues his efforts at reaching out to the business world, penning a monthly column for managers in the Exame magazine.

His work has featured in media outlets like The Economist, been recognized as an Innovation leader 100 (2007 by WEF & McKinsey). His opinions have also been sought by the media including the BBC. An atrium in the technology park in Évora PACT, has been named after him in 2022, in honour of his leadership in developing an entrepreneurial ecosystem, coupled with his scientific achievements

Łukasz Borowiecki, Ph.D.

Łukasz is the co-founder and CEO of 10 Senses, a company that provides services in the areas of Data Science, Machine Learning, and Business Intelligence. He holds a Ph.D. in Economics from the Warsaw School of Economics and an M.A. in Sociology from Jagiellonian University in Kraków. Before founding 10 Senses, Łukasz worked as a consultant at EY Business Advisory (formerly Ernst and Young). Overall, he has 15 years of experience in data science and data-focused projects. Łukasz is the author of several publications on Polish AI ecosystem. He is also an active participant in consultations and workgroups related to the Polish AI strategy.

Dipak C. Jain

Dr. Dipak C. Jain is the Co-Chair of Academic Council of China Europe International Business School (CEIBS) Social Security and Aging Finance Institute. He is also Professor of Marketing at CEIBS.

Dr. Jain was the President (European) at CEIBS from 2017 to 2022. Prior to being named as President (European) at CEIBS, he served from 2014 to 2017 as the Director of Sasin Graduate Institute of Business Administration of Chulalongkorn University (Thailand). He also served from 2011 to 2013 as Dean of INSEAD, an international business school with campuses in France, Singapore and Abu Dhabi. Before joining INSEAD, Dr. Jain was the Dean of Northwestern University’s Kellogg School of Management from 2001 to 2009, and the Associate Dean of Academic Affairs from 1996 to 2001. In recognition of his many scholarly achievements and outstanding teaching, he also was named in 1994 the Sandy and Morton Goldman Professor of Entrepreneurial Studies and Professor of Marketing at Kellogg, whose Marketing Department he joined as a faculty member in 1986.

Dr. Jain’s academic career began as a student in Tezpur (Assam) India. He earned his bachelor’s degree in mathematics and statistics (1976) and his master’s degree in mathematical statistics (1978) from Gauhati University (Assam), where he taught for four years before enrolling in the Ph.D. program at the University of Texas (Dallas, USA). He completed his Ph.D. in Marketing in 1986.

An award-winning scholar in his own right, Dr. Jain has published around 70 articles in leading academic journals and has earned the prestigious John D.C. Little Best Paper Award. Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.

Dr. Jain has served as the Marketing Departmental Editor for the journal Management Science, the area editor for Marketing Science and associate editor for the Journal of Business and Economic Statistics. He was also a former member of the editorial board of the Journal of Marketing Research.

Dipak Jain’s board service also has earned him distinction. He has served as an Independent Director on Boards of John Deere & Company (USA) and Reliance Industries (India). He was also
a former director at United Airlines (USA), Hartmarx Corporation (USA), Peoples Energy (USA), Northern Trust Corporation (USA) and Global Logistics Properties (Singapore).
In addition, he has served as a consultant to many firms, including Microsoft, Novartis, American Express, Sony, Nissan, Eli Lilly and Company, and Hyatt International.

Virginijus Kundrotas

– Virginijus Kundrotas is Certified Adizes Associate for Organizational Transformation and Change and Head of Adizes Institute for Lithuania. He is Doctor of Social Sciences (Education), Dean of Adizes Graduate School (USA). Virginijus Kundrotas delivers trainings and consults various organizations around the World on Change Management, Organizational transformation, Leadership, Business Ethics and Corporate Responsibility. He also coaches managers of various business and non-profit organizations. His extensive practical experiences and practice of managing organizations as well as deep theoretical knowledge of various management methodologies and approaches, makes him easy understandable and very well accepted among CEOs and other managers within companies.
He is also the Honorary President of the Baltic Management Development Association (BMDA), Vice-president of International Association for Management Development in Dynamic Societies (CEEMAN); Member of Editorial Board of Baltic Journal of Management (UK), International Journal Theoretical and Practical Aspects of Management (Russia), member of International Scientific Committee of the EDUNIVERSAL – Official selection of World Business Schools (France), Member of the Board of Trustees of Almaty Management University (Kazakhstan) and International Business School of Kazan (Russia). He also serves as the Board member for Lithuanian Free Market Institute, VilNews on-line magazine and number of other institutions.
Copywrite from Adizes Associates

Piotr Szynkiewicz

– President of Collegium Prometricum and Prometriq Academy of Management in Sopot.
Graduate of the University of Gdansk, the MBA program of the University of Strathclyde in Glasgow, the Medical University of Lodz (doctoral dissertation) and courses including: Stanford University “Principles of Economics”, Duke University “The Challenges of Global Health”, University of Copenhagen “An Introduction to Global Health”, Johns Hopkins University “Systems Thinking in Public Health”, CEESTAHC “Pricing and Health Technology Assessment”, CMJ “Standards for Hospital Accreditation”, Price Waterhouse “Diagnostic Tool and Techniques for Consultants”.
Between 1996 and 2009, manager of dozens of restructuring projects of the largest companies operating in Poland, including IT projects (SAP/Business Objects, Oracle, IBM/Cognos). Specialist in strategy development and implementation (author of the textbook “Practical Application of the Balanced Scorecard Method”) and business process modeling and measurement (author of the textbook “Business Process Controlling”). From 2010 to 2020, manager of research and consulting projects for the health sector, including those on medical controlling (80 hospitals) and Polish National Health Program (3 projects).
Guest academic lecturer (Warsaw Economic University, Gdańsk University, ,SWPS University, Gdańsk Medical University, Łódź Medical University, Wrocław Economic University). Honored as “Lecturer of the Year” by the Institute for International Research.

Іryna Tykhomyrova

Iryna is Doctor of Economics, МВА graduate and president of the MIM Business School, Vice President of BMDA, member of the board of directors of the Polish-Ukrainian sisterhood program of the Kulczyk Foundation, head of consulting projects for foreign and Ukrainian companies.

She acted as an expert of the International Education Fund (ETF) on the problems of assessing the needs of business education in the countries of Central and Eastern Europe. Member of the Scientific and Methodological Commission for Management of the Ministry of Education and Culture of Ukraine

Under the leadership of Iryna Tykhomyrova, MIM became a regional educational hub and established itself as a platform for dialogue between business, civil society and state structures. Since the Russian invasion in 2022, the Business School continues its work in full, implementing international and all-Ukrainian socially significant projects.

Graduated from specialized programs: Catholic University of Leuven (Belgium), Central European University (Hungary), International Management Teachers Academy (Slovenia).

Andrew Main Wilson

Andrew is Chief Executive of AMBA & BGA – the Association of MBAs and the Business Graduates Association.

AMBA accredits almost 300 of the world’s leading business schools in 75 countries and provides membership to 70,000 MBA students and graduates in 150 countries. AMBA is the world’s only international accreditation and membership organisation for both business schools and their MBA students and graduates.

Launched in January 2019, BGA is the organisation’s most significant product launch in more than 50 years. More than 250 business schools have joined BGA as members in just five years, with 50 business schools already achieving whole-school BGA accreditation.

Andrew was also Chair of United Nations PRME (Principles for Responsible Management Education) from 2016 to 2018 and he is currently Chair of PRME’s Finance & Risk Committe.

He commenced his career with Thomson Holidays (now TUI), then the world’s largest travel tour operator, as a marketing graduate. Andrew rose through the travel industry and became Marketing and Commercial Director of Thomas Cook and then Sales and Marketing Director of Citibank Diners Club. He subsequently joined the Institute of Directors (IoD) as Chief Operating Officer.

He has interviewed more than 100 of the world’s most influential leaders in the fields of business, politics, sport, and entertainment, including Bill Gates, Baroness Thatcher, HRH The Duke of Edinburgh, Archbishop Desmond Tutu, Jack Welch, Sir Richard Branson, and Sir David Attenborough. Andrew has also visited 180 of the world’s 200 countries, on a global journey to become the first person to visit all 200 countries and tell the story, in images and words, of the most inspiring travel experiences on Earth.

He was educated at Dulwich College and the University of Birmingham in the UK and Harvard Business School in the USA.

Giedre Rajunce

is a serial entrepreneur and co-owner of three companies: a security firm, a sectional door manufacturer, and an AI software company serving the defense and commercial sectors. Her mission is to drive change through innovative business ventures, that’s the main reason behind the latest BLCK.ai project. Giedre’s companies collectively employ around 350 people and are poised to reach an estimated $10 million in revenue this year. Giedre is also an active public speaker, contributing to major Lithuanian and international conferences, where she shares insights from her innovation-driven journey.

Metka Tekavčič

Full Professor and DeanFull Professor and Dean University of Ljubljana, Faculty of Economics.

Member of Initial Accreditation Committee of AACSB. Member of the EQUIS Accreditation BoardMember of the EQUIS Accreditation Board EFMD Global. Chairwoman of Steering Committee Alliance of Chinese and European Business Schools.

Arkadiusz Skuza

Based in Dallas-Fort Worth, Arek is an adept professional specializing in data monetization, AI, productivity, and data analytics:
a) As an AI consultant, he guides global giants (e.g., Shell Energy, L’Oreal) in AI integration, data monetization, and process enhancement. Arek strategizes AI adoption, offering insights into data-driven decisions, automation, and efficiency for brands like IKEA, P&G, Bayer, Modoma, and Arcade.
b) Arek educates through workshops, courses, and training, simplifying AI for learners of diverse levels and empowering them for an AI-empowered world.
c) With 120+ talks delivered, Arek inspires at conferences, blending motivational skills with AI expertise. Arek shares his insight through www.arekskuza.com
d) As an educator and MBA lecturer, he ensures students grasp practical AI implementation for their organizations.
e) Holding an AI diploma from Northwestern University – Kellogg School of Management, Master’s Degree from the University of Economics in Poland, Arek believes in AI’s power for innovation and efficiency, not job replacement.

Linkedin: https://www.linkedin.com/in/arekskuza/
Twitter: https://twitter.com/arskuza

Tony Fish

Tony Fish is a neuro-minorityand a leading expert on decision-making, governance, and AI in uncertain environments. He is a highly successful serial entrepreneur, author, and investor.

His 30-year sense-making and foresight track record means he has been ahead on several technical revolutions. His enthusiasm and drive are contagious & inspiring, especially for wicked problems. He has written and published six books, remains a visiting Fellow at Henley Business School for Entrepreneurship and Innovation, Entrepreneurs-in-residence (EIR) at Bradford School of Management, teaches at London Business School and the London School of Economics in AI and Ethics, and is a European Commission (EC) expert for Big Data.

Jonathan Brill

Jonathan Brill is an expert on strategic foresight and technology innovation. He writes, speaks and advises startups, the Fortune 50 and the Secret Service on how to create and take advantage of uncertainty. His warm style, compelling stories, and intellectual rigor inspire visionaries and open even the most hard-boiled executives to new ways of thinking and doing.

Harvard Business Review recently called Brill, “The world’s leading transformation architect.” and is Forbes’ top ranked futurist. His visionary, yet pragmatic approach to the future is based on years as the Global Futurist at HP where he directed long-term strategy and planning. He is the Senior Fellow at HBR’s China New Growth Institute and Board Advisor at Frost & Sullivan, one of the world’s largest market intelligence firms, with offices in 46 countries.

He is the author of Rogue Waves, Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill), the #2 selling economics book in China. The Economist called it, “A very important book for managers.” and Adam Grant called it, “An actionable framework for driving change instead of being blindsided by it.” He has taught the techniques in it to over 27,000 executives, ranging from startups to the Fortune 500 to the United States Secret Service.

Inc. magazine called Brill “A Silicon Valley legend.” because his innovation consultancies developed over 350 products and generated over $27B USD for clients like Samsung, Microsoft, Verizon, PepsiCo and the US government. These projects have ranged from AI, search engines, and metaverse technologies to theme park rides and design of the US Pavilion at the 2015 World’s Fair (Expo Milano) to Taco Bell’s Gordita.

He is a frequent thought leader, speaker and contributor to HBR, TED, Global Peter Drucker Forum, SCMP, SXSW, J.P. Morgan, Singularity, Forbes, Korn Ferry, The Economist Global Business Report, Bloomberg, Sirius XM, Fast Company, The Project Management Institute, Brightline and Thinkers50. He has educated corporate leaders at Harvard and Stanford Universities.

He holds a degree in industrial design from Pratt Institute, spent years as a research consultant to the MIT Media Lab and in management training at the Stanford University Graduate School of Business. (https://jonathanbrill.com/about)

Maciej Zborowski

Maciej Zborowski, PhD – Director of the Department for Educational Quality, Kwiatkowski University of Business and Administration in Gdynia

Maciej Zborowski – university lecturer, dean and director. PhD in linguistics and double MA in Scandinavian Studies and Russian Philology. Experienced entrepreneur in the field of cross-Baltic tourism and international relationships on both corporate and governmental levels. Author of popular books on Sweden. Passionate observer of social phenomena occurring in the Nordic region and the post-Soviet area.

HONORARY PATRONAGES

The event has been granted the Honorary Patronages of the Mayor of Gdańsk, Marshal of the Pomorskie Voivodeship and the Mayor of Gdynia.

PARTNERS

MEDIA PATRONAGES

Program Committee

Download the invitation letter.

Dipak C. Jain

Dr. Dipak C. Jain is the Co-Chair of Academic Council of China Europe International Business School (CEIBS) Social Security and Aging Finance Institute. He is also Professor of Marketing at CEIBS.

Sherif Kamel

Kamel is a Professor of Management and Dean of the School of Business at The American University in Cairo. Previously, he served as the university vice president for information management. Before joining the university, he was the director of the Regional Information Technology Institute and managed the training department of the Cabinet of Egypt Information and Decision Support Center.

He is the Vice-Chair––Chair-Elect of the board of directors of AACSB International (United States) and Deputy Chair of the Global Alliance in Management Education-CEMS (France). He serves on the boards of the Central Bank of Egypt, Raya Holding for Financial Investments, and Education for Employment Egypt. He is a member of the Egypt-U.S. Business Council and the Egyptian Center for Economic Studies and a founding member of the Internet Society of Egypt. He served as the president of the board of governors of the American Chamber of Commerce in Egypt. He co-chaired the board of stewards of the African Women Entrepreneurship Cooperative. He served on the international board of the Association of MBAs and the Business Graduate Association (UK). He served on the boards of the Egyptian American Enterprise Fund and the Commercial International Bank. His teaching and research interests include digital transformation, IT transfer to emerging economies, decision support systems, and entrepreneurship, with over 300 academic and business articles and chapters and three edited books. He is the author of a book titled “Leading Change in Challenging Times: Lessons of Disruption and Innovation from Egypt – Thoughts, Observations, and Reflections” and the NileView article series.

Kamel is an Eisenhower Fellow and a Center for Global Enterprise Fellow. He holds a Ph.D. in information systems from the London School of Economics, an MBA, an M.A. in Islamic Art and Architecture, and a B.A. in business administration from The American University in Cairo.

Virginijus Kundrotas

Іryna Tykhomyrova

Graduated from specialized programs: Catholic University of Leuven (Belgium), Central European University (Hungary), International Management Teachers Academy (Slovenia).

Piotr Szynkiewicz

Alec Egan

– Corporate book publishing and communications professional. Publisher of Leader As Healer, winner of the Business Book Awards 2023. ‘Words and ideas can change the world.’

Alec’s role in LID is to identify frontier thinking that together we can fuse into successful book projects. I work with authors to see original ideas transformed into a final product. Successful book projects lead to fresh conversations growing around the author or the brand the author is associated with. A book can have a significant impact on how your target audience thinks, behaves and makes decisions.

Alec scans the book publishing horizon for cutting-edge thinking with a potential to appeal to a broader audience. A strong team player with a keen eye for commercial opportunities, he is instrumental in bringing new authors into the LID family.

Alec understands authors’ needs and the market; he knows how to create the right type of chemistry in a project to produce maximum impact in business outcome and reputation building. Alec is fluent in English, Russian and French.

Copywrite from:

About – Team – LID Publishing

Alec Egan | LinkedIn

Ramon O'Callaghan

– is President of Gisma, a University of Applied Sciences with campuses in Potsdam and Berlin, Germany. In addition, he is also Chairman of the Board of ISM in Lithuania, and a member of: the International Advisory Council of FDC, Brazil; the International Corporate Advisory Board of Kozminski University in Warsaw, Poland; the Programme Accreditation Board of the EFMD; and the Steering Committee of EFMD’s BSIS (Business School Impact System).

For the past 8 years, he has been Dean at Porto Business School, University of Porto, Portugal. Prior to his deanship in Porto, he served as the Founding Dean of the Graduate School of Business at Nazarbayev University in Astana, Kazakhstan, a school set up and run in strategic collaboration with the Fuqua School of Business at Duke University in the US. Earlier positions included: Dean of Tias Business School, Tilburg University, in the Netherlands; Dean of Deusto Business School in Bilbao, Spain; full professor at the School of Economics and Management, Tilburg University; MBA Director at Nyenrode University, Netherlands; assistant professor at IESE, and researcher at Harvard Business School.

His professional experience also included executive education, research, and consulting projects for European, American, and Asian organizations. He coordinated/ participated in several projects of the European Commission and taught in executive programs of IESE, INSEAD, London Business School, MIT Sloan, Purdue University, and Solvay Brussels. Prior to his academic career, he worked five years at Texas Instruments.

His interests include Management of Technology and Innovation. His work has been published in academic journals, books, and conference proceedings, e.g., Journal of Marketing, Journal of IT, European Journal of IS, MIT Press, Wiley, ICIS.

Prof. O’Callaghan holds the degrees of Doctor of Business Administration, Harvard Business School, Harvard University; MBA, IESE Business School; BSc and MSc Telecom Engineer, UPC Technical University, Barcelona. His education also included several courses at MIT, and ESCP Paris.

Exclusive Hotel Offers

To ensure your stay in Gdańsk is both comfortable and cost-effective, we’ve partnered with three centrally located hotels offering special rates for conference participants:

Hotel Mercure Gdansk Stare Miasto – the 4-star hotel with magnificent views of the historic part of the city or the historic Shipyard and it is located only an 8-minute walk from European Solidarity Center and a 5-minute walk from the main train station. The hotel’s proximity to historical monuments, shopping and cultural institutions encourages sightseeing. The rooms are very comfortable and have SAT TV, radio, telephone, high-speed Internet access, Wi-Fi, tea and coffee making facilities, mini-bar, safe deposit box, work desk, air-conditioning and hair dryer.

Enjoy a 15% discount on the selected published rate on their website. Reservation: Simply send an e-mail to H3390@accor.com using the password: Prometricum 2024.

Hotel Bonum *** – A stylish hotel located in the heart of the Old City situated only a few hundred metres from the main sights of the city, such as the Żuraw medieval port crane or the legendary Long Street. Each room has individual air-conditioning system. The Bonum Restaurant is located on the premises, serving delicious breakfast with its own pastries.

Experience the charm of the Old City with a 10% discount off the day’s price exclusively for BMDA conference participants. Reservation: Send an email with the password Prometricum 2024 to recepcja@hotelbonum.pl or call +48 58 304 78 10.

Hotel Ibis Gdansk Stare Miasto** is located in a very heart of the Old Town, only 7-minute walk from the European Solidarity Center. It is an ideal place for those who want to fully experience the atmosphere of the city. Every room is equipped with a flat-screen TV with cable channels, free toiletries and a hairdryer. All rooms come with specially designed and comfortable “Sweet Bed” beds.

Benefit from a 12% discount on the selected published rate on their website. Reservation: Contact H9835@accor.com using the password Prometricum 2024.

Become a Partner

As our General Partner, you will receive:

The title of Principal Partner of the conference
Logo or banner prominently displayed in high-visibility areas, including

- - conference website
  - social media – conference updates on Facebook and LinkedIn,
  - invitations and conference programs
  - materials distributed to media patrons

Logo displayed on screen at the beginning of every session.
Placement of 2 roll-ups and/or advertising wall in strategic locations, for example on the podium, or behind the speakers
Distribution of partner materials to participants after the conference.
Acknowledgement at the opening of conference.
Complimentary conference passes for your company representatives
Chance to present as a speaker with the right to propose a keynote speaker
Exhibition stand in a prime location
The opportunity to send partner materials to individuals interested in accessing conference recordings